Company introduction
34R – FREE FOR RIDE brand was established in 2006 in Czech Republic. Primary and still main idea is to offer high quality and acceptable price of the BMX products for all riders. This idea is included in our brand name FREE FOR RIDE. All the products are completely designed in Czech Republic by our experienced engineer with participating of 34R team riders led by the best Czech and top world rider Michael Beran. Our riders are testing the samples before placing them on the market as well. We are glad to say, that all of our stuff is originating in Taiwanese factories, where are also other widely known BMX companies producing. All the materials, which are used in the production, are high quality and heat-treated. We are inventing new systems for our products and trying to push the functionality and safety of the BMX components on the highest level to get the satisfaction of all the hobby and PRO riders. The most significant for 34R is the low weight, functionality, endurance, treatment quality, long durability, but as well as the originality and the acceptable price for everybody.


Product way
The development of our products is going through a long process, which take more than 6 months. There is first idea on the beginning, which comes during riding or even in the pub and which is consulted with our team riders. Followed up with the sketching, shaping, designing, rigidity and weight calculating and making final technical drawing for the production. The most exciting is waiting for the first samples, testing rides and machine test results which are the most significant before placing the product on the market. If everything is ok, we can move on final mass production. If there is some problem with the sample, then come new process round – redesigning, new samples, new tests… all this until we are 100% satisfied with the product.